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With its playful mix of fuchsia and ruby red, Electric Pink is a nod to the colour blocking trend. There is lots to choose from the full cup wire bra or the heartshape. There is also a plunge, balcony

The Primadonna Palace Garden in Pastel Lavender is luxurious and bursting with colour: this full cup bra features all-over embroidery that runs all the way to the straps. The top of the cups are embroidered

The Primadonna Figuras Light, seamless and super comfortable lingerie and shapewear.  We would say the briefs are more smoothing than shapewear.  There are lots of lovely smooth styles in the

"Summer is in full swing and that calls for fresh and flirty lingerie. This season, enjoy catchy colors, timeless tulle and flirty floral prints in airy fabrics. We translated these trends into lingerie

We just adore the new Pastel Lavender for summer. It is so delicate and beautiful. The Marie Jo Jane is one of the Icons. There is so much to choose from. The Balcony Horizontal seam and half padded

Primadonna Twist Morro Bay in Mermaid blue. Party lingerie that’s stylish enough to wear on its own. A cool lace look with a vintage floral print and the ultimate fit for larger cup sizes. Wear the b

One of our most popular ranges the Marie Jo Avero. We just love this new colour for the summer. "Looking for lingerie that goes

Marie Jo Swimwear. The Summer is a time for Rest and Relaxation! If you’ve got the right swimwear, you’ve got everything you need to make your vacation a success. Discover Marie Jo Swim’s latest colle

The iconic Deauville our no one bra. The support of this bra is unrivalled. The new colour for 2023 is the beautiful pink Amour. Fabulous under lots of different colours, and a must have if you love

The Primadonna Madisonur o bestselling icon with a superior fit for larger cup sizes is now available in chic, shimmery pink with glittery gold details. The undisputed eye-catcher of this series is the