Blog

The iconic Deauville our no one bra. The support of this bra is unrivalled. The new colour for 2023 is the beautiful pink Amour. Fabulous under lots of different colours, and a must have if you love

The Primadonna Madisonur o bestselling icon with a superior fit for larger cup sizes is now available in chic, shimmery pink with glittery gold details. The undisputed eye-catcher of this series is the

We just love the Marie Jo Vita in Lily Rose. This is a captivating series that combines youthful energy with dreamy romance. If

Pure joie de vivre PrimaDonna’s SS23 collection is all about joie de vivre. The sets inject colour and beauty into everyday life. Sexy silhouettes with a playful touch and rich details (from florals a

New styles Primadonna Figuras padded bra strapless and the Spacer - get summer wardrobe ready. Padded bra strapless: this strapless bra with elegant bandeau design and padded cups is a must-have in every

Mirror, mirror on the wall who is the fairest of them all - YOU - discover the invisible force inside you with Marie Jo Georgia With “My Invisible Force”, we are launching a brand-new campaign tha

The Primadonna Deauville in Scarlet is daring but practical, who would of thought you could wear it under white, and not see it. Red and pink are great for under white clothing and shows less than white

The Marie Jo Elis in Spicy Berry. It’s all in the details whether you want the longline wire bra, the padded bra heart shape with lovely smooth lines, the push up for that bit of extra cleavage, or h

Get the Avero look Love Marie Jo Avero? We don’t blame you! A sublime fit, iconic straps, and as fashionable as it gets. This season, Avero is available in on-trend ‘Apple Sorbet’ or we also have the T